This family belong to the indigenous Norwegian Sami people, and their ancestors were traditional reindeer herders. So they decided to start reindeer-led tours of their land, to teach the world about their culture. | SBS Australia

🌟 Siida: A Gateway to Sámi Culture and Arctic Nature 🌟 The Sámi Museum Siida was honored as European Museum of the Year 2024 🏆, becoming the first museum in Finland to receive this prestigious recognition. It was also named Finland’s Museum of the Year 2024 🎖️.Siida is located in the village of Inari, in Northern Lapland, right on the shores of Lake Inari, at the heart of Sámi culture.i 🌊. https://siida.fi/ Siida attracts 140,000 visitors annually 🌍 from 110 countries. Its main exhibition,

When Vikings & Sami comes together 🤝⚔️✨️ What a magical visit in Tromsø! The tunic I'm wearing has just dropped at @leonardocarbone_gewandung and comes in three amazing different colors! Check them out and use code PILOT for discounts on all viking stuff 🍻 Skål!! | Pilotviking

The Sámi people of the Arctic have a timeless bond with reindeer. Not just as a source of food or clothing, but as the heart of their identity. For centuries, reindeer herding has shaped their rhythm of life, traditions, and worldview. The reindeer give them meat, hides, antlers and valuable materials for tools and clothes; they also guide seasonal migrations and connect them deeply with the land. But above all, it’s a relation built on respect and symbiosis: the Sámi take care of the reindeer,

Have you tried reindeer before? 🍽️ In Norway, herding and raising reindeer is all part of Sámi culture and history. The reindeer roam wild across the tundra and are typically sourced from the Finnmark plateau. Lasse, the Assistant Chef at Flora on MS Trollfjord, shares with us his take on cooking with this Norwegian delicacy. Roasted reindeer with juniper, jus, radishes and turnips. #Hurtigruten #Norway #VisitNorway #NorwayFood #MSTrollfjord | Hurtigruten